Helping Disney+ Hotstar
reach the next billion
Disney+ Hotstar is India's largest premium online video streaming platform
After successfully launching in the West, Disney's popular video streaming platform Disney+ turned towards one of the largest markets in the world — India. Disney acquired one of the most popular home-grown streaming platforms in the country, Hotstar, and merged its Disney+ offering to become Disney+ Hotstar in India. From iconic Marvel movies and delightful Pixar films to thrilling regional films, Disney+ Hotstar offers a plethora of choices for every viewer.
Services
we provide
Multilingual typography for movie posters
Designed the movie titles to grab the attention of the audience and convey
the tone, genre, and theme of the film. A well-chosen font can make a
significant impact on the overall design of a movie poster.
Vectorizing
Created the vector images that can be easily scaled up and down without
losing quality or becoming pixelated, making them ideal for the titles.
Sketching
We used sketches to communicate ideas and concepts to brainstorm and
discuss ideas in a collaborative setting.
Typography effects
We used the effects to convey information, express emotion, and create a
sense of atmosphere.
The
Challenges
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
The
Solution
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
The
Impact
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
In order to appeal to the multilingual Indian market, it was important to promote the movies that offered dubs in various Indian languages in the right way. Without offering multilingual movie posters, Disney+ Hotstar risked alienating a large chunk of their audience in India who did not understand English. Regional audiences prefer consuming content in their native languages so it was important for Disney+ Hotstar to promote their movies in these languages.
Created distinctive and
memorable movie titles
We established the mood and atmosphere of the movie before the audience even watches it by using the title fonts that conveys a lot about the film's genre, tone, and style.
We established the mood and atmosphere of the movie before the audience even watches it by using the title fonts that conveys a lot about the film's genre, tone, and style.
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